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► Sponsorship

Sponsorship advice

If you’d like to approach an external organisation check with the AU Events & Fundraising Manager who will be able to help with the process, provide sample letters and contracts and may be able to recommend companies to approach or avoid!

This page includes information on how to find a sponsor, ideas for potential sponsorship arrangements, agreeing the deal and signing the contract.

Finding a sponsor

Make sure potential sponsors know who you are, what you do and what you want money for. The most successful requests for funds are those that meet the company’s broad aims and objectives. You should demonstrate that you’re well organised and will successfully carry out the project. Clearly show how sponsoring your group will benefit the sponsor, e.g. put your logo on your group’s clothing or by bringing your members to their venue.

To find sponsors consider if any existing or past members have links with suitable companies through family, friends or work. Remember that commercial organisations are approached on an almost daily basis for sponsorship, so don’t be disheartened if you receive a lot of rejections. Plan a strategy that involves targeting specific companies who may share common goals or interests with your group.

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Sponsorship ideas

Sponsorship doesn’t just have to be money, you could negotiate a discount for your members at your favourite restaurant or a good shop for them to buy cheap equipment. You could ask them to give you equipment or clothing for you to distribute to your members or put on an end of term celebration for you. Be imaginative and see if you potential sponsor has any good ideas.

Don’t undersell yourselves, you are valuable. For advice on the amount of money/deals you could ask for, contact the AU Manager or AU Events & Fundraising Manager. You could offer to email your mailing list with information about your sponsor, include their logo on your kit/equipment, name an award after them at your end of year celebrations, encourage your members to buy their equipment from them, mention them in your programme, the list goes on!

The following examples are for sports teams but they can obviously be adapted to suit your club;

Team Main Sponsor:
Cost £850 plus vat
Package: Brand new kit for team with title sponsor logo across chest. Playing kit will be worn by team throughout the season

Club Main Sponsor:
Some clubs have 3+ teams, if the company is interested in sponsoring the whole club you could offer
Cost £800 + vat per team within that club
As above plus:
Company logo on all publicity produced by the team including posters, leaflets and
Your company banner displayed when team competes (banner to be supplied by company)

Team Social Sponsor:
Cost: £300 + vat
Package: Most teams purchase their own ‘social’ kit, this includes kit such as hoodies, t-shirts & jackets. These are owned by individual students who tend to wear them around campus, in Swansea and in their home towns. Suggest to a local company that whenever your team orders ‘social’ kit you can include their logo on the kit.

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Agreeing the deal

Once you have a sponsor interested please contact Matthew Pooley Glanvill, Events & Fundraising Manager – auevents@swan.ac.uk so we are aware of your potential agreement and can check it over for you.

Make sure your side of the agreement is realistic; don’t promise to take your whole team to a bar every week if you think exams and other social activities might mean this won’t happen. If you can’t fulfil your side of the agreement you’ll annoy your sponsor and they won’t support you in future and may withhold some of the agreed deal. Ensure they’re aware of term dates if necessary so they know when to expect you and your group.

Please note that any on campus publicity, e.g. handing out flyers, publicity stalls or putting up posters for your sponsor, may breach our advertising policy as they may have to pay separately for this service. For more information contact a member of the AU Office team.

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Signing the contract & maintaining the agreement

Make sure that any agreements are confirmed in a written contract, we can help you prepare this and ensure you get your money! Under no circumstances should anyone other than the USSU Finance Officer sign a contract on behalf of your group or the Students’ Union. By doing so you leave yourself open to potential financial liability and direct legal action. This is part of the Union’s financial policy and is aimed at protecting you, your members and the Students’ Union as a whole.

You can download our complete guide to sponsorship which includes an example outline of a sponsorship agreeement.

Once your contract is signed we can invoice your sponsor to get the money which must be paid into your club/society account held by USSU. Once we’ve got the money you can start spending!

Once your agreement is in place make sure you keep your sponsors happy by keeping them updated on what you’re up to, how you’ve been supporting them and how they’ve helped your group.

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